Our most recent project was to design a soap package in the style aesthetic of the Art Nouveau era. Overall, I really enjoyed making this project. Here’s what I learned about Art Nouveau, and made sure to incorporate into my own piece: Art Nouveau is half naked ladies with long flowing hair, flowers, leaves, crazy typefaces like Bocklin and Belwe, borders and swirls, and everything in French.
The most challenging part of this project was the scale. It was even smaller than the matchbox project! I really struggled with feeling like I had to continually simplify my design, just so that it would fit onto my bar of soap. This is maybe my biggest disappointment with my finished piece. I feel like it is too simple (and yet I feel like I was backed into a corner to produce this result). That aside, I’m quite happy with how it turned out. Illustration is definitely not my strong suit, and when researching the designs of the era, I could not help but notice that practically everything produced in the Art Nouveau period portrayed a half nude woman. I couldn’t get by on elaborate typography and simple graphics with this project. And yet I feel like once I put myself up to the challenge, my half naked woman (because of course I had to include one) turned out quite nicely. I also really enjoy the colour palette of this era. It is mellow but without being too subdued or washed out. I would maybe describe the colours as rich pastels… if there is such a thing.
I named my soap “Laver la Bouche” which roughly translates to “wash your mouth (out).” I named it this because my husband James always says that he will wash my mouth out with soap when I curse (which is often). He is only joking, of course. But the name seemed fitting. Also, translating it into French automatically makes it “Nouveau” in my mind. That, along with my choice of typography and elaborate climbing florals and leaves. I wish I had been able to master the mechanical aspect of putting my design directly onto a piece of paper (as this is what was done in the era) but I got really caught up in worrying about it getting wrinkled, or ruined, with the process of taking the paper on and off the bar of soap. And I wanted to be able to do that to showcase my lovely bar of soap inside…
…because my friend Dawn made it! If you don’t know, making your own soap is incredibly difficult, time consuming, and actually quite dangerous. Apparently it’s super toxic, and if you make a mistake, you could accidentally poison yourself or others. Luckily Dawn is a soap making veteran 🙂 Plus it smells amazing! Way better than store-bought soap. I feel that a home made soap package paired with home made soap just makes this project a total knock out. After I was almost finished, I decided that just designing a label didn’t feel like enough so I added the ribbon to give it a little something extra, as well as a little seal label on the backside.
Do you notice one tiny detail that I forgot to include in my project?
The word SOAP!! Ah well. C’est la vie.